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76
Design Case study
Bacche Bane Bade
Story AAP for Reproductive Health
by
Case Study - Slide Show
Design process that was followed in this project:
• Introduction
- mHealth
- Topics and Target audience
- Flaws identified
- Vision for furture
- Summary of Literature Review
• Secondary Research
- Online Teaching Aids
- Mobile Applications
- Online Articles
- System design
- Audio Visual Films
- Digital Interventions in Indian context
- Summary of Secondary Research
• Primary Research
- Doctor’s Perspective
- Designer approach
- Insights from Social Workers
- Discussion with Adolescents and Parents
- Summary of Primary Research
• Scope
- Target Audience
- Stakeholder
• Design Ideas
- Audio Jingle
- Clean Talking Tom
- Online modules
- Responsive Web Page
- Digital Games
- Interactive Stories
- Narrowing down
• Approach
- How should Sex education be marketed?
- Positioning the mobile application
- Why is context important?
- How to make the stories relevant?
- Why use decision making narrative?
- Caveats
- How to retain interest?
• The Final Idea
- Product life
- Users
- Stakeholder Partnerships
• Information Architecture
• Prototyping
- Version 1
- Version 2
- Version 3
• Final Prototype
- Guidelines
- Content
- Process of conversion
- Story writing
- Story 1: Bandu’s waterworks
- Story 2: Mummy and Mystery
- Story 3: Pappa to the rescue
• Identity design
- Name of the App
- ब ब ब : Logo design
- Animations
- Fonts
• Style and Treatment
• Layout
• Preliminary Evaluation
- Virtual evaluation
- Feedback from Parents:
- Feedback from Experts:
• Prototype
- Information distribution
- Onboarding
- Parental control
- Additional resources
• Evaluation
- Testing Protocols
- Parameters for evaluation
- Sample size
- Results
• Discussion
- Value of the Application
- Repeat Play
- Contextuality
- Interface design
- Feedback from Experts
- Design decisions
• Conclusion
• Limitations
- Content
- Positioning
- Development
- Impact
- User testing
• Future Scope
• References
• Annexures
Case Study Download:
• Bacche Bane Bade......
