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76
Design Case study
S-Mart
List & Locate Grocesary Items in Store
by
Case Study - Slide Show
Design process that was followed in this project:
• Introduction
. Need for this project
- Why Supermarket?
- Nature of Users
. Scope and Objective
- Scope of the project
- Objectives
. Project Timeline
• Secondary Research
. Retailing Industry in India
. Organized Retailing in India
. Retailing Formats in India
. The Rise of the Connected Consumer
. Identified User Group
. Case Study
- Localbanya
- Bigbasket
- Kada
- Click and Collect
- BLE Devices in Retail
• Primary Research
. User Study 1
. User Study 2
- Stages found in Shopping
- Drawn Experience map of Supermarket
- Analysis
. Findings
. Persona
• Ideation
. Design Idea’s
- Idea 1: Make List & Reserve Items
- Idea 2: Click & Collect
- Idea 3: interactive Aisle Display
- Idea 4: Smartphone Shopping Assister
. Connecting the Dots
- Final Concept
. Structure
- Service Blueprint
- Existing Service Blueprint
- Proposed Service Blueprint
- Information Architecture
• Final Design
- Initial Wireframes
- Scenario 1
- Scenario 2
- Other features
- Shopping Cart Phone holder
• Evaluation Plan
- Goals of Evaluation
- Key Questions
- User Test Plan
- Criteria for Recruiting Participants
- Evaluation Plan
• References
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