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76
Design Case study
Retail Identity Design for BPCL
Design to tell a Story
by
Credits
| Participants: | |
| Design Consultants: | Professor Ravi Poovaiah IDC, IIT Bombay Dr. Ajanta Sen Director, Solar Project, Mumbai |
| Acknowledgements: | We should like to express a sincere vote of thanks to BPCL for giving us an opportunity such as this. We greatly appreciate the interactions with its officials, Mr. Singh in particular, but also the others from the different regions - Alex, Mandal, Das, Joseph, Laxmikanthan among others. Indeed, some of them were not just informed, they were passionate in their faith in BPCL. I should also like to place on record, the incredible effort put in by our foot soldiers at IIT Bombay. Notably, Kini and Khairnar from the plastics workshop, Singh from the paint workshop, Dinesh and Rashmin with 3-D drawings, Dhayan with research on color and typeface and size, and Manohar for all the rest of the groundwork. |
| Copyright for the Designs: | The copyright for all the designs (both implemented and suggested as concepts) belong to BPCL and IIT Bombay |
| Website Design: | Professor Ravi Poovaiah |
| Website Layout: | Sachin B. Sonawane |
| Web Content Editing: | Sulochana Sable |
| Website Programming: |
Roopa N. Sahoo |