Indian truck industry shares a mixture of products from conventional TATA 407 to Volvo FM 460 and heavily decorated trucks. With the major global player coming into the market, it is required to study this emerging market for people, culture and business opportunities. The men who drive these trucks spend long hours on the road and are away from their families for weeks at a time, so their trucks act as a second home and they take great pride in them. The interior and exterior of the trucks are colourfully decorated with paintings, stickers, garlands, tassels, and shrines, which are not only a unique form of folk art but also an expression of individualism.

This project is an attempt to study the life of truck drivers, their needs and aspirations, and the problems they face and hence to design an interior for Indian trucks. For a better understanding of this project, a Gantt Chart was made for project management and designing the timeline for the process. To identify the needs of the driver, well-planned user research was performed which involves user interviews, photo documentation of trucks at selected locations, an observational study and a board game. To perform the user study, the Vashi APMC market was selected.

The data was analyzed and insights were drawn with the help of mapping and based on the research insights a design brief was drafted. Many concepts were proposed and then evaluated based on the parameters of configuration, storage, aesthetics and leisure activity. After conceptualizing, user testing was conducted to get the review of drivers and their opinion on the proposed concepts and layout. This was a crucial stage as the drivers are the one who drives these trucks and to know whether my design is solving their needs and aspirations and whether it excites them. After completion of user testing, one concept was taken ahead and then further developed. An inspiration was made to render the desired aesthetics and capture the feeling and emotions of the truck drivers. In the end, a CAD model is made to visualize the concept in 3D.

Case Study Download:
• Design of Indian Truck Interior......