In today's world where everyone wears the same kind of clothes, talks over the same kind of cell phones, travel in same kind of cars, work in the same environments, buy things that are not very distinct from the other.

But ever wondered:
How does one stand apart from the crowd without blending into the surrounding?

People have their own tastes and appreciations for life. They like to show their feelings and expressions. They like to show they are distinct from one another.

Through this project "Contemporary Lifestyle Products with a Touch of Craft" the narrator tried to get the clearer picture of what is lifestyle and lifestyle products by studying the daily lives of people across the world.

Lifestyle Product:
Lifestyle products are reflections of the beliefs, profession, religion, customs of a place, habit formation etc. These products emerge specifically in relation to rights and rituals, social obligations, ethical standards, tradition, social and educational background, family values and habits of each individual.

Lifestyle products are not just good looking products; they have a purpose of satisfying not just the functional need that it is meant to but also to project its owner's attitude and sometimes social status.

The project was intended to come up with a range of products which are different from the mundane plastic products available, an object of desire which invoke in the person who is handling it a reminiscence of a rich craft tradition or background. And not just study one craft or traditional product and come up with solutions for the revival or revitalization of it.

Case Study Downloads:
• Contemporary Lifestyle Products with a Touch of Craft - pdf