Logo Design involves use of Typography in addition to forms and shapes. Sometimes the word meaning achieves a meaningful uplift by use of expressive letterforms, use of a certain typestyle (inherent with a tone of voice), the balance of letterforms with respect to colours, use of white space etc. Robert Bringhurst observed that, “Typography is language made visible”. Similarly, for a graphic designer the word’s visual identity becomes visible in the form of logos. Different fonts, customized letter styles and other formal graphic treatments have been applied to create distinct visual identities of Type in these logos.