This identity shown through signages and printed materials is part of the ‘Typograhy Day 2011’ conference held at NID Ahmedabad on 3rd to 5th of March 2011 as a part of NID’s Golden Jubilee Celebrations in 2010-11.

Typography Day 2011 was organized in collaboration with the Industrial Design Centre (IDC) at the Indian Institute of Technology Bombay (IIT Bombay) with support from the India Design Association (InDeAs) and Aksharaya (letter conscious people).