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Logos of India 2

by
Prof. Ravi PoovaiahandNanki Nath
IDC, IIT Bombay

The logos we present here have given a strong image to some leading brands and companies of India. Their forms have a unique recall value. Try asking any person about the logo of Indian Airlines or Maruti Suzuki, they would easily recall the erstwhile logos. These erstwhile forms possess the visual power to direct the new changes in their new forms. Be the subtle change in the lettershape (as in case of Bajaj Auto logo) or the graphic treatment of visual emphasis through colour (as in case of the logo for Aditya Birla Group).

For more details:
http://dsource.in/resource/logos-india
 

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