Graphic Design has a special quality to influence the general public with distinct alterations given to shapes and forms. Designers generally use positive negative spaces, color combinations, rhythm, repetitions, patterns, continuation etc. to create a unique impact on viewers. Forms have a strong compelling power. This power gets amplified with the use of unusual effects and graphic treatments given to these forms. The result generally provides a unique identity for a company/ organization. This identity not only presents information through a company’s name, but also creates a mood and emotive quality within the logo that leaves an eternal imprint of the image in the viewers’ mind.

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