Design process followed was:
• Problem Statement
• Researching the Subject
• User Studies - Primary Research
• Analysis
• Need Identification and User Group Selection
• Design Goals
- Interpreting Corporate Vision
- Design Approaches to Conceptual Solutions
- Alternate Design Solutions
- Scaled model prototypes
• User feedback
• Prototyping
BPCL Design Process Downloads:
• Case Study - Retail Identity design for BPCL - pdf
