Aim in Re-design of the Publication:
To establish a system for the product that is consistent and stable. Yet flexible and evolving when advertisements need to be incorporated
• Fundamental re-structuring information hierarchy
- Should help the readers ‘find’
- Without wasting their time
- Without much effort
• Redesigned in accordance to its positioning in the market
- Readership: Presently 35+
- Target readership 18+
and
• More words per line, increasing the overall word count
Publication Re-design Downloads:
• Case Study - The Free Press Journal - pdf
