Design process that was followed in this project:
• Introduction
- Antenatal care
- Global AID
• Existing Service Ecosystem
• Primary Research
- Phase I
- Phase II
- Insights
• Project Brief
• Literature Review
• Secondary Research
• Lifetime Trajectory
• Persons
• Service Ecosystem of Pregnant Women
• Existing Customer Journey Maps
• Ideation
- Influencers in the community
- Service Design interventions
- Leveraging local influencers
- Prioritizing design ideas
• Proposed Customer Journey Maps
- Major encounters in the service
- Detailed Customer Journey Maps
• Touch Point Design
- Antenatal care chart
- Mobile App
• Service Blueprints
• Interaction Guidelines for Human Touch Points
• Scenarios and Branches
• Evaluation
- Plan of evaluation
- Feedback from experts
• Conclusion
• References
Case Study Download:
• Designing Antenatal Care Services......
