Cars can come in a large variety of different body styles. These styles are largely independent of a car's classification in terms of price, size and intended broad market; the same car model might be available in multiple body styles.

Exterior Styling: 
"It is Love at first sight"
For most consumers, choosing a car has as much to do with its design as with its performance and driving capacities.

The project 'Design of a Luxury Sedan - Exterior Styling of Sedan' deals with designing an executive luxury car for the executives of the new generations and for the people who like to have a new driving experience every time they sit in the car.

The metaphor selected for the above concept was 'Aggression'. Various designs were made based on this metaphor taking design cues from nature itself.
Aim:
The aim of the project was to do the - Exterior Styling of a Luxury Sedan for the middle aged professionals from the upper class segment of the society.

Case Study Downloads:
• Design of a Luxury Sedan - Exterior Styling for Upper Strata of the Society - pdf