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styling two wheelers
Design Case study

Styling of Two Wheelers

Associating Experiences with Products
by
Ashish Chandel and Prof. Mohan Bhandari
IDC, IIT Bombay
styling two wheelers
Case Study - Slide Show
 
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Design process that was followed in this project:
• Introduction
• Styling: proposing an alternative approach through user experiences
   ‐ What is an experience?
   ‐ Examples of experience design
   ‐ How people develop their unique experiences with products
   ‐ The strategy

• User study
   ‐ User groups
   ‐ Questionnaire
   ‐ Inferences from the user study
   ‐ Male psychographic segments

• Study of existing products and analysis
   ‐ Male psychographic segments
   ‐ Study of the brands
   ‐ The Harley Davidson
   ‐ The Aprilia
   ‐ The BMW
   ‐ The Bajaj
   ‐ Cost model analysis of Indian market
   ‐ Market segments
      . Bajaj Eliminator
      . Brand management of Bajaj Eliminator
      . The "Eliminator" machine

• Product brief
• Ideation
   ‐ Ideation strategy
   ‐ Architectural spaces
     Spaces in a motorcycle
     How are spaces utilized?
     Ideation to create some spaces which invite interest
   ‐ Different kinds of interactions involving the rider
     Different configurations
   ‐ Difference in customization and personalization?
     Why do people customize??
   ‐ Open system Vs closed system in automobiles

• Concepts
   ‐ Designing according to the user profile
   ‐ Designing according to the user profile
   ‐ Concepts & Features
     . Concept 1: For the style monger (The ever changing guy)
     . Concept 2: For effective communication between rider and pillion
     . Concept 3: For a backpacker (the sophisticated backpacker)
   ‐ Criterions for final selection
   ‐ Final concept

• Concept Development
   ‐ Form
   ‐ Attitude towards product usage
   ‐ Colours
   ‐ Features

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