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Design Case study
Styling of Two Wheelers
Associating Experiences with Products
by
Concepts
Scenarios identified around the target customer:
• Concept 1: An eliminator for the style monger (The ever changing guy).
• Concept 2: An eliminator for effective communication between rider and pillion.
• Concept 3: An eliminator for a backpacker (the sophisticated backpacker).
Concept 1: An eliminator for the style monger (The ever changing guy).
Strategy is to provide the users no of ways in which he can personalize his vehicle is his signature way.
Concept 2: An eliminator for effective communication between rider and pillion.
A bike which builds upon the existing identity of cruisers in terms of assurance and safety on the move.
Concept 3: An eliminator for a backpacker (the sophisticated backpacker).
A bike for a sophisticated freaker....the weekend yuppies....
Final Concept:
Eliminator designed to provide for:
• Readiness towards long distance rides; rider need not pack or plan much.
• Providing for absolute essentials for the ride.
• Scope for personalizing the vehicle.
• Suitable visual expression for attitude of the owner.
• Provision for relaxed drive and relaxed posture for the rider when stationary.
