Uravu is a nonprofit trust formed in 1996 with the sole intention of promoting bamboo and creating awareness among the people about the material, Uravu began its journey by cultivating bamboo shoots and supplying them to the farmers in the community. Bamboo craft is another domain that they had right from the beginning.  Uravu aims to provide employment to the margin­ alized sectors of the community through bamboo craft.

Uravu sets up various units under it for the production of various craft products. Some of these units are the jute bag unit, basket weaving unit, Mural painting unit, achaar(pickle)  unit, stationary products unit etc.  Whenever they see an opportunity where they can involve the people of the village to make a product from bamboo which would benefit the community for their livelihood, they organize a small gathering with the community and spread their ideas. If the people are willing to make the products, they form a unit and provide training to a selected number of people for the production of the craft item in batches.

Bhavm is one such unit that dedicates itself to creating marvellous artworks over bamboo and certain other materials like terracotta, clay, wood and canvas. They create a mural painting of idols of Indian mythology. The unit was started by two artists, Sujith and Miss  Deepa who reside in kalpetta. The paintings they do are inspired by the Kerala temple paintings and are mostly depicting idols of Hindu mythology.